PENGARUH CUSTOMER PERCEIVED VALUE DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN PADA SISI JALAN KOPI KUNINGAN: (Survei kepada Masyarakat Kabupaten Kuningan)

Putri Hanna Taqiya

Authors

Putri Hanna Taqiya Universitas Kuningan

Keywords:

Customer Perceived Value, Service Quality, Repurchase Intention

Abstract

This study aimed to investigate the influence of Customer Perceived Value and service quality on repurchase intention. The research method employed in this study was descriptive-verificative with a quantitative approach. The population consisted of residents in Kuningan Regency who had visited Sisi Jalan Kopi, with a sample size of 100 respondents selected using purposive sampling. The research instrument was a questionnaire distributed directly to respondents via Google Forms. Data processing techniques included validity testing, reliability testing, normality testing, multicollinearity testing, multiple linear regression analysis, and determination of coefficients using IBM SPSS 27. The results of the study indicated that, Customer Perceived Value and service quality significantly influenced repurchase intention Customer Perceived Value had a positive and significant impact on repurchase intention, and service quality had a positive and significant impact on repurchase intention.

Keywords: Customer Perceived Value, Service Quality, Repurchase Intention.

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